Today, there’s only a sizable opportunity right now for supply chain logistics companies to really embrace digital transformation and start changing the way modern logistics operations look like. Meanwhile, many organizations spend operational resources on the manual, by hand collection of shipment event data. Personnel visit carrier websites, collect recent events ETAs and enter that data into a TMS or other systems. These manual and tiring processes are quite error-prone too. This is where VIZION comes into the picture. VIZION is a US-based technology company serving the logistics and supply chain industry. VIZION’s innovative container tracking API automates this manual process, which eliminates human error, provides standardized data, and enables personnel to focus on higher-value, proactive efforts for customers.

VIZION’s cutting-edge API solution eliminates manual data entry of container, terminal, rail, drayage, and US customs data. This way logistics is much smoother and faster with VIZION API. Businesses can also leverage real-time container tracking without much more friction than earlier. The highly intuitive platform is designed to help logistics teams to predict containers’ ETA through the supply chain for better customer service and lean inventory planning. They can also receive real-time alerts on container movement risk based on multiple factors like vessel tracking, operational changes, container events, port risks, etc. Another offering, the VIZION Exception Alert API can automatically identify when an exception occurs, where it occurred, the cause of the exception, and the updated ETA for the shipment.

VIZION’s platform is proven with leading freight forwarders, manufacturers and ports. Logistics teams can easily build a track and trace solutions for customers to self-service and identify potential detention and demurrage fees, thanks to VIZION’s innovation. “Our foundation is around the standardization of data and how easy it is to access that data so that our clients can expand its services and offerings based on their customer needs. This way they don’t have to worry about where and how they are receiving data and can worry about their business’s priorities,” explains Kyle Henderson, CEO, VIZION.

Rather than just an API service provider, VIZION takes care of every client requirement from data management to everything logistics. The company provides services that assist in data collection, making it accessible, comparable, and actionable for the solutions that logistics developers create. The team’s commitment to delivering unbiased, objective, and accountable logistics and supply chain data, sets VIZION apart as a neutral solution for data used in daily operations. VIZION also includes an expert team of data analysts who constantly monitors and quality-assure the upstream data, providing the right information that businesses can rely on.

The Inception of Advanced Supply Chain

Looking back to the inception of VIZION, the company came directly from the challenges and pains its founders Kyle Henderson and Tyler Hughes encountered in leading a product team in developing an international logistics and supply chain control tower solution. “I had the good fortune of having access to the leading forwarders, software companies, carriers, and cargo owners. What we found was that all the visions for a more advanced and digital supply chain would rest on the quality of the tracking data available. In starting VIZION, we had a different vision of the future. We believe that to benefit from innovation in the supply chain industry we needed to knock down barriers preventing the development of new software solutions by any type of company, any size,” explains Henderson.

Based on their experience, the duo realized that the quality of containerized freight data is a major barrier. That’s why their efforts and investment focused intensely on delivering a product and service making a simple promise. “We believe that to improve supply chain efficiency we must address the fundamentals of the industry’s data foundation. By improving the data footing of supply chain software, you open doors to leverage proven business solutions from other industries that have not been able to migrate to the supply chain. Our data as an industry is blocking innovation and VIZION seeks to remedy that for all,” points Tyler Hughes, CTO, VIZION.  

Delivering Flawless Visibility

While explaining the company’s offerings, the team recalls an instance that highlights VIZION’s value proposition when the team assisted FreightMango for long-term visibility needs. The global freight marketplace FreightMango has attracted customers worldwide who struggle to find guaranteed capacity from well-vetted forwarders to support their growing international shipments. To provide high-level customer service, FreightMango realized it would need to find a partner to supply proper shipment visibility. While looking for visibility partners, FreightMango Product Head Rachit Arora vetted numerous ocean visibility providers looking to build a solution that was less about knowing where your shipment is and more about being able to create tools that would engage the marketplace’s customer base. To create a technology stack that could continuously be proactive for customers, Arora ended up building a strong relationship with ocean carrier tracking API provider VIZION. The company’s data-centric API approach offered the right level of flexibility while the API allowed us FreightMango’s team to do what they wanted to do with it, compared to others that had a lot of pre-built tools.

The Road to Innovation

Since opening its doors, VIZION has been a pioneer in delivering logistics solutions that could streamline the way the current operations are performed. Today, by delivering instant access to the most complete, standardized, and detailed container tracking information available, VIZION’s team believes that forward-looking companies will be able to create more powerful and nimble solutions, delivering greater supply chain visibility and control for their stakeholders without and within. Today, the team is open to any type of partnership with any type of company. “Our mission is to provide equitable, instant access to any company that needs to have better data. There are no manual operations or software. We always strive to do this in a way that is technologically kind of future-proof as well,” concludes Hughes.