Building a Robust Logistics Plan to Glide Through the Hyperactivity of Holiday Season

Redwood Logistics (Redwood), one of North America’s fastest-growing fourth party logistics (4PL) providers, has officially announced the launch of its inaugural Redwood Holiday Parcel Shipping Guide, which happens to be a six-part series designed to help businesses access tips, tricks, and strategies needed to excel during the busiest shipping season of the year.

According to certain reports, the stated guide will arrive on the scene bearing content like It’s Never Too Early to Prepare for the Holidays,” “Have Yourself a Profitable Little Christmas”, and “Haul Out the Holly – and the Inventory!”, as well as LinkedIn Lives: “Wrap It Up: Holiday Shipping Strategies for Success” and “Mastering Peak Season: Holiday Parcel Shipping Strategies with World Market,” all of it packed and made available in one comprehensive eBook.

“The last leg of delivery and parcel handling is often the most complex and expensive, especially during the holidays,” said Sarah Eggleston, Vice President Managed Services at Redwood Logistics. “Redwood’s guide aims to simplify this process, providing businesses with actionable strategies to not only survive but thrive during this critical time.”

Talk about the key takeaways from Redwood’s new guide, they begin from the guidance available in the context of assessing your shipping readiness. This aspect basically preaches that, no matter whether your chief objective is managing peak volumes or ensuring on-time delivery, it’s optimal to start planning at the earliest possible juncture. Next up, the guide focuses on helping readers evaluate their carrier portfolio. You see, despite holiday shipping costs rising rather steadily, there remains an opportunity for businesses to plan ahead and save. Redwood’s new guide takes care of that by helping them learn how to navigate the peak season, negotiate rates, and optimize their carrier mix to ensure a successful holiday season.

Another detail worth a mention here is rooted in the guide’s potential when it comes to empowering users to improve upon their inventory management practices. With the emergence of multiple fulfillment modes and the ever-present risk attached to peak-season surcharges, Redwood’s guide brings forth a chance to analyze past demand, map out your distribution strategy, and secure the labor force one is likely to need.

Moving on, businesses who choose to leverage this new guide are also advised to set the basis for clear and effective customer communication. The idea behind doing so stems from the value of keeping customers informed at all times, and therefore, eliminating the anxiety usually felt around potential order delays/cancellations. Markedly enough, Redwood’s latest brainchild further emphasizes the importance of using data analytics to generate comprehensive insights. These insights, on their part, can tread up a long distance to prevent delays, streamline routes, and elevate customer satisfaction.

Rounding up highlights would be a pathway to better understand and mitigate peak surcharges. As carriers like UPS & FedEx are increasing holiday season surcharges that could impact your profit margins, it’s important for small business to learn how to navigate hidden fees, optimize carrier contracts, and boost their profitability during the season.

Founded in 2010, Redwood Logistics’ rise up the ranks is spelled by its diverse portfolio of 4PL solutions that include engineering and solution design, system implementation and integration (TMS/WMS/GTM), API pipeline design, supply chain orchestration, as well as carrier and trading partner connectivity. Apart from that, the company offers access to a broad range of commercially available technology solutions, including composable freight tech. Redwood’s excellence in what it does can also be understood once you consider it presently has more than $5.5 billion of freight under management, all while boasting over 450 TMS integrations, and 600+ dedicated trailers. The company has even achieved an 80% reduction in touches through its automation-focused technology.

“Santa is the most efficient parcel delivery man, known for his ability to reach every home in a single night,” said Eggleston. “Our Holiday Parcel Shipping Guide eBook aims to make shippers as optimized as the man in the red suit, ensuring that they can navigate the complexities of holiday shipping with the same efficiency and effectiveness.”

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